Cookware and kitchenware brand Nuovva is looking to expand into physical retail stores across the UK as it enters the next stage of its growth.

The company, which has built its business primarily through online sales, is seeking experienced retail agents, brokers and distributors with established relationships across the UK retail sector.

The move was announced by Nuovva Co-founder and Chief Executive Aharon Rand, who said the brand has now reached millions of customers across the UK.

Nuovva was established with the aim of developing affordable cookware without compromising on design, performance or quality. Its products are designed in the UK, with the business placing a particular focus on healthier and more climate-conscious cookware and kitchenware.

Writing on LinkedIn, Mr Rand said: “A few years ago, we started Nuovva with a simple goal: to create cookware that looks great, performs brilliantly, and is affordable without compromising on quality.

“It’s been an incredible journey, and we’re incredibly grateful that Nuovva has now reached millions of customers across the UK. Seeing our products become part of so many homes has been something we’re truly proud of.”

The company is now looking to build on that online presence by securing greater representation within bricks-and-mortar retail.

Mr Rand added: “Now we’re excited about the next stage of our journey: bringing Nuovva into physical retail stores across the UK.”

Nuovva is inviting retail agents, brokers and distributors with strong relationships with UK retailers to get in touch as it looks to develop its presence in the physical retail market.

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