‘Outstanding’ weekly sales for Waitrose

Waitrose enjoyed a strong week of trading to July 13, with total sales (excluding petrol) up 16.4% on last year, thanks to the hot weather.

“The scorching temperatures continue to give us incremental sales, as shoppers stock up on food and drink for alfresco dining,” said Waitrose marketing director Rupert Thomas.

“This, combined with the celebratory mood at England’s success in the first Ashes test, led to another very strong week.”

The upmarket grocery chain saw outstanding results in all areas benefiting from the summery conditions, including fresh produce, wines and meat. It was the best-ever week for barbecue meats, with sales up by 200%, while charcoal rocketed by 720%, and ice cream and ice cubes were up 113% and 310% respectively. Sales of Champagne rose by a third on last year, and sales of sparkling wine by two-thirds.

Rupert Thomas added: “With the school summer holidays approaching, sales of teacher ‘thank you ‘cards rose by 243% on last year. Parents have also been buying gifts from our new ‘Thank the Teacher’ range, with mugs proving the most popular option.”

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