OXO launches new tools and brand campaign

At Ambiente, which took place February 3-7 in Frankfurt Germany, OXO introduced brand-new tools and a new brand campaign.

New and upgraded premium seafood tools

Lobster, mussel, and shrimp dishes are the perfect ingredients for a special occasion with the new seafood utensils from OXO now making it even easier to enjoy the taste of the sea at home.

The OXO Seafood & Nut Cracker combines classic design and modern comfort to crack open seafood effortlessly. The ridged opening fits claws of any size, while the narrow centre is designed to pinch thin crab legs, holding them securely. Plus, its perfect for cracking open nuts too.

The OXO Seafood Picks help to pull large chunks of luscious crab or lobster from legs or claws while the long neck easily reaches into deep shells to gather every last morsel. Featuring OXO’s classic non-slip signature handle, making them non-slip even with wet hands.

The OXO Seafood Scissors make cutting through shells and fish a breeze. Featuring a special curved design for lobster tails, crab claws and shrimp, plus a built-in cracker, these scissors offer all-in-one convenience. The scissors, like the entire series, are easy to clean and dishwasher safe.

The OXO Oyster Knife opens oysters easily and quickly. The sturdy stainless steel blade and bent tip pierce and pry open even the toughest of shells. It then effortlessly separates the meat from the shell while the soft handle is shaped to fit comfortably in your hand.

New premium Barware from OXO

The new OXO barware collection combines stylish good looks with ease of use and offers a comprehensive range of stainless-steel bartending accessories, perfect for a cocktail night with friends or a relaxing night in.

Show-off your bartending skills and entertain guests with the elegant OXO Steel Single Wall Cocktail Shaker. A measuring cup and shaker in one, the lid also doubles as a jigger.

Strain and pour cocktails with no drips using the OXO Steel Cocktail Strainer designed to fit inside cocktail shakers or glasses, while the OXO Steel Muddler helps to release aromas and natural oils from mint leaves and other herbs, perfect for mojitos, mint juleps, sidecars and more. For individual measurements, use the OXO Steel Double Jigger which comes with two measurement sizes and classic OXO non-slip grip.

With the OXO Steel collection wine lovers can elevate the experience of fine wine through elegant stainless-steel tools. The OXO Steel Double Lever Waiter’s Corkscrew smoothly glides through any cork, but if you need a bigger handle to open a bottle, choose the OXO Steel Winged Corkscrew with Removable Foil Cutter. It smoothly removes corks without pulling and the extended body provides for better stabilization while opening.

The OXO Steel Spillproof Wine Stopper Set is designed to make a great bottle of wine last longer. It expands to fit any bottle size, while the innovative seal automatically tightens to fit the bottleneck, contracting when the top is pulled up. The stainless-steel accent creates an elegant finishing touch.

Further product innovations include the OXO Steel Die-Cast Bottle Opener, the OXO Steel Shot Pourer for precise pouring for measurement, the OXO Steel Angled Jigger with it’s patented angled surface that allows measurements to be read from above, the OXO Steel Ice Bucket & Tong Set which remains cold inside and prevents outer condensation, as well as various OXO Ice Cube Trays.

Icons are forever

“With our ‘Icons are forever’ campaign, we are paying tribute to these four legends, putting their unique functionality and timeless, universal design into the spotlight,” says Kit Ha, EMEA Marketing Director. “All OXO products are engineered to be better and guaranteed to last a lifetime, so the emotional message ‘Icons are Forever’ perfectly underlines our uncompromising attitude towards quality.”

This philosophy also applies to all the other categories including the new Barware and Seafood tools as well as the new OXO Grilling Hot Clean Grill Brush, presented at Ambiente for the first time.

For over 30 years OXO has paired innovation and purpose with award-winning product design to create household tools and gadgets that make everyday living better, every day. At Ambiente 2023, four OXO design icons were in the spotlight, alongside the new barware collection and seafood utensils. Each of these well-known and much-loved products has been helping to revolutionize the way food is prepared and stored for decades with the OXO Swivel Peeler, the OXO Salad Spinner, the OXO Angled Measuring Cup and the OXO POP Containers all featuring in OXO’s new 2023 brand campaign.

OXO products always function safely and comfortably in any hand – young or old, large or small, left- or right-handed. To do this, OXO has been questioning the obvious for decades, closely observing how consumers interact with utensils and discovering the best solutions to everyday challenges through the love of detail. Innovative functionality meets unique design, guaranteed to last a lifetime and make everyday better, every day.

In cooperation with 1% for the Planet, OXO is also committed to making every day a little better for the planet, too. With one percent of its annual sales, OXO supports non-profit organizations in tackling environmental.

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