OXO will be revealing new products made from sustainable materials at Ambiente 2024 in Frankfurt, Germany from the 26-30 January 2024.
Building upon OXO’s iconic measuring, storage and salad collections, these new product innovations will support the company’s mission to widen its sustainable material offering and help to answer consumer demand for housewares products that are built to last.
For decades, OXO has found ways to make everyday objects and activities simpler, easier, more thoughtfully designed – better. Now the search is on to do better with the environment.
OXO Product Innovations 2024
To lead the new sustainable material offering, OXO is introducing the Angled Measuring Cups made from Tritan™ Renew. Tritan™ Renew products are made of up to 50% recycled content without compromising on durability and safety. The new durable plastic is made from certified recycled content through a mass balance allocation process that transforms waste plastics destined for landfills to a high-performance and food-safe material.
Angled Measuring Cups made of Tritan™ Renew
Perfect for baking, cooking or even measuring out cocktails, the revolutionary OXO Measuring Cups feature a patented angled surface that allows measurements to be read from above, eliminating the need to bend or lift the cup to eye level. A real favourite amongst consumers, they come with cup, ounce, and millilitre markings and are made from BPA-free, certified Tritan™ Renew plastic. Available in Mini 60ml, I Cup / 250ml, 2 Cup/ 500ml and 4 Cup / 1 L versions. Top-rack dishwasher safe.
Glass Measuring Cup
In 2022, OXO introduced the iconic OXO Salad Spinner in borosilicate glass. Now, OXO is expanding the glass range, reengineering its classic Measuring Cups. The glass range addresses consumer demand for reduced plastic while the borosilicate glass material delivers enhanced functionality and adds an extra premium touch to every item – from kitchen countertops to dinner tables.
Measuring, pouring, storing, heating, and reheating liquids is even easier with the OXO Glass Measuring Cup. The thermal shock resistant borosilicate glass allows you to take the Cup from the fridge or freezer straight to the oven or microwave without the fear of it shattering. The silicone non-slip handle adds an extra layer of comfort and control as it remains secure even in wet hands. Microwave-, fridge-, freezer- and dishwasher-safe. Also available in 1-Cup / 250ml, 2-Cup / 500ml, and 2-Cup with a lid to seal liquids in.
Silicone Reusable Bags
OXO will also be launching a collection of Silicone Bags towards the back half of the year into its storage category. Made of LFGB certified and BPA-free silicone, the collection provides the convenience of disposable plastic bags in a more durable and environmentally friendly format. Easy to clean and re-use, the versatile bags offer a secure seal and are foldable for easy storage. They are dishwasher-, freezer- and microwave-safe and come in assorted sizes matching almost any storage needs from snack (355ml) to stand-up Half Gallon (1.8L).
Beechwood Sauté Paddle and Salad Servers (Set of 2)
Environmentally friendly and renewable, the new OXO Wooden utensils are made of solid, one-piece beechwood. The sturdy servers are comfortable to hold and can be used to flip, stir, chop, or serve from the bowl, ideal for a host of cooking tasks. A natural oil finish coats and protects the wood, and the utensils are safe to use with non-stick cookware. Hand wash and dry recommended.
Paul Bolton, EMEA sales director at OXO, commented: “Sustainability has been a growing priority for us as a brand, with new materials and improvements being made all the time. We know how important longevity is to our customers and how they are looking to invest in high-quality products made from sustainable materials, that have been designed to last. These new launches address some of those customer needs and will be at the centre of our new introductions for our customers.”
