Housewares Business-to-business magazine for housewares retailers and their suppliers
OXO will be showcasing its new Steel Barware collection alongside its portfolio of Iconic products at Exclusively Housewares this year.
Made from elevated materials, the Steel barware collection combines stylish good looks with ease of use, offering a comprehensive range of stainless-steel bartending accessories, perfect for a cocktail night with friends or a relaxing night in. The elegant OXO Steel Single Wall Cocktail Shaker is perfect for showcasing cocktail making skills and serves as a measuring cup and shaker in one, with the lid also doubling as a jigger.
Strain and pour cocktails with no drips using the OXO Steel Cocktail Strainer designed to fit inside cocktail shakers or glasses, while the OXO Steel Muddler helps to release aromas and natural oils from mint leaves and other herbs, ideal for mojitos. For individual measurements, the OXO Steel Double Jigger comes with two measurement sizes and classic OXO non-slip grip.
Also available in the collection is a series of tools for decanting and preserving wine. The OXO Steel Double Lever Waiter’s Corkscrew smoothly glides through any cork, while the OXO Steel Winged Corkscrew with Removable Foil Cutter provides a larger handle for increased leverage.
The OXO Steel Spillproof Wine Stopper Set is designed to preserve the flavours of wine, and the stoppers expand to fit any bottle size. Their precise fit stops wine from leaking, even when storing bottles lying down, while the innovative seal automatically tightens to fit the bottleneck, contracting when the top is pulled up.
Further product innovations include the OXO Steel Die-Cast Bottle Opener, the OXO Steel Shot Pourer designed for precise pouring and accurate measurements, the OXO Steel Angled Jigger with its patented angled surface that allows measurements to be read from above. The OXO Steel Barware range also includes the OXO Ice Cube Trays designed for various beverages.
OXO will highlight their new brand campaign Icons are Forever during the show. The campaign focuses on how OXO has paid innovation and purpose for the past 30 years, to create household tools and gadgets that make everyday living better, every day. During Exclusively, OXO will spotlight four iconic products, the OXO Swivel Peeler, the OXO Salad Spinner, the OXO Angled Measuring Cup, and the OXO POP Containers.
Maria Spagnuolo, EMEA Brand Manager at OXO, said: “The show provides a unique opportunity for the team to reconnect with customers and demonstrate some of our latest brand developments, including our new EMEA “Icons are forever” campaign. The campaign perfectly underlines our uncompromising attitude towards quality and universal design. We design all of our products to be ‘better’ than what is already on the market, with each guaranteed to last a lifetime, qualities we know that resonate well with our retailers and their end customers. The new OXO Steel Barware range is no exception to this. After Covid, people are now entertaining friends and family more at home, and we hope that our new range of Barware tools will help people to do this better.”
Visit OXO on Stand EH420 to learn more about the brand and product offering.
