Pantone unveils Colour of the Year 2020

The Pantone Color Institute has revealed that PANTONE 19-4052, Classic Blue is its Colour of the Year for 2020.

The shade is described as ‘a timeless and enduring hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Classic Blue highlight our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era’.

Leatrice Eiseman, executive director of the Pantone Color Institute, said: “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue: a solid and dependable blue hue that we can always rely on. Imbued with a deep resonance, PANTONE 19-4052 Classic Blue provides an anchoring foundation.

“A boundless blue evocative of the vast and infinite evening sky, PANTONE 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colours, selects the Pantone Colour of the Year, forecasts global colour trends, and advises companies on colour for product and brand visual identity. Through seasonal trend forecasts, colour psychology, and colour consulting, the Pantone Color Institute partners with global brands to ‘effectively leverage the power, psychology, and emotion of colour’ in their design strategy.

For 21 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

Past selections for Colour of the Year include:

• PANTONE 16-1546 Living Coral (2019)
• PANTONE 18-3838 Ultra Violet (2018)
• PANTONE 15-0343 Greenery (2017)
• PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016)
• PANTONE 18-1438 Marsala (2015)
• PANTONE 18-3224 Radiant Orchid (2014)
• PANTONE 17-5641 Emerald (2013)
• PANTONE 17-1463 Tangerine Tango (2012)
• PANTONE 18-2120 Honeysuckle (2011)
• PANTONE 15-5519 Turquoise (2010)
• PANTONE 14-0848 Mimosa (2009)
• PANTONE 18-3943 Blue Iris (2008)
• PANTONE 19-1557 Chili Pepper (2007)
• PANTONE 13-1106 Sand Dollar (2006)
• PANTONE 15-5217 Blue Turquoise (2005)
• PANTONE 17-1456 Tigerlily (2004)
• PANTONE 14-4811 Aqua Sky (2003)
• PANTONE 19-1664 True Red (2002)
• PANTONE 17-2031 Fuchsia Rose (2001)
• PANTONE 15-4020 Cerulean (2000)