Poundland partners with celebrity baker Jane Asher to launch bakeware collection

Discount retailer Poundland is launching an exclusive bakeware collection in spring 2014, developed by celebrity baker, author and actress Jane Asher.

The range will be sold for £1 across Poundland’s portfolio of over 490 shops in the UK and Ireland.

Jane Asher said: “I’m delighted to be working with Poundland on developing this fantastic new bakeware range, and have designed, tested and worked with every single product.

“Home baking can give such enormous pleasure – both to those who bake and those who eat. It’s also an economical way of making great quality breads, cakes and pies. But of course the cost of all the equipment can be an issue for some.

“In my new Poundland range, this will no longer be a problem, as all the baking essentials are covered and offer amazing value for money.

“The range is very pretty, and comes in four pastel colours which can be mixed and matched. I’ve also included six quick, easy and delicious cake mixes.”

Poundland chief executive Jim McCarthy said: “We’re very proud that we’re the first discount retailer to launch a celebrity range and we’re very excited to be working with Jane Asher.

“We’re extremely pleased to be offering our customers an affordable entry point into the hugely popular home baking trend. For well under £10 they will be ready to bake with Poundland – and we’re confident that combining the excitement of a bargain with the enthusiasm of baking is going to be a recipe for success!”

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