ProCook has posted a rise in golden quarter sales but warned it remains wary of dampened consumer sentiment and the impact of the red sea attacks on future trading.
Sales for the kitchenware retailer edged up 3% to £23.1m during the 12 weeks to 7 January, however, on a like-for-like basis revenue slipped 0.4%. Store sales were up 9.5% to £14.3m during the festive period, helping to offset a 6% drop in online revenue to £8.8m.
ProCook chief executive, Lee Tappenden, said: “I am pleased that trading metrics are continuing to improve despite the difficult consumer backdrop, and that we have delivered a robust Black Friday and Christmas trading period, outperforming our market.
“Whilst we remain cautious about the timing and pace of market recovery, we are confident in our proposition and energised by the opportunities available to us to build an even stronger customer-focused business as we continue to make good strategic progress which will allow us to accelerate profitable growth as trading conditions improve.”
