ProCook launches environmental initiative

Housewares retailer ProCook has announced the launch of a linked not-for-profit organisation that supports the eradication of single-use plastic products from Britain’s beaches and promotes the use of reusable products.

The ‘Life’s a Beach’ organisation has been set up by ProCook owner Daniel O’Neill. He said: “It’s vitally important that companies take responsibility to ensure that they doing everything to protect the environment whilst working towards a more sustainable future. Following TV programmes like David Attenborough’s ‘Blue Planet’, it’s impossible to ignore the plight of our planet.”

‘Life’s a Beach’ will be primarily funded via the sales of ProCook’s Life’s a Beach collection of reusable products, from which 10% of sales will go to the organisation. The product range, which includes bamboo coffee cups and water bottles, will be available to buy at ProCook stores across the UK, online at and on Amazon.

Money raised will fund schemes to help eradicate single-use plastics from our beaches via education, organised beach cleans and the promotion of reusable products.

ProCook has already reduced single-use plastic in its product packaging. The brand uses fully recyclable materials for its cookware and knife ranges, resulting in 90% of all plastic packaging being eliminated across the ranges, and has committed to removing 95% of all plastic packaging from all products by the end of 2019.

Daniel added: “We have taken the big step to overhaul our packaging at ProCook after considering the impact that our sector has on the environment. As retailers we have a responsibility to consider the wider effect of our business activity, and addressing product packaging is a significant step in the right direction.

“Our new packaging has been designed with careful thought and a long-term goal in mind – we want our customers to feel good about spending their money with ProCook, in the full knowledge that we are a company that cares and is committed to reducing single use plastics.”


ProCook’s Life’s a Beach double walled thermally insulated water bottles

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