ProCook has reduced its losses in the first half of its financial year as sales continued to climb across both its retail and online channels.

The cookware specialist reported revenues of £34.1m for the 28 weeks to 12 October, marking a 20.6% increase on the previous year. The business attributed the uplift to a combination of new store openings and a “strong” online performance.

Pre-tax losses also narrowed, falling from £3.2m to £2.9m during the period.

Momentum has carried into the early weeks of the second half, with revenues up 28.4% to £18.8m for the eight weeks to 7 December, an 18.2% rise on a like-for-like basis.

ProCook CEO, Lee Tappenden, said: “The group has delivered strong growth in the year to date, outperforming the market whilst making significant progress with our strategic priorities, which is testament to our colleagues’ incredible drive and commitment.

“Our momentum has continued to build, with record numbers of customers discovering the brand for the first time and enjoying our award-winning quality products and service, and our growing active customer base generating higher repeat purchases.”

The retailer opened six new stores during the first half, taking its estate to 71 sites, with a further four launching early in the second half.

Mr Tappenden added: “We have increased our retail footprint with ten new stores since the beginning of the financial year in leading, high footfall destinations, and enhanced our product offering with increased seasonal relevance and more compelling value.

“This progress, demonstrated by our results, reinforces our confidence in delivering our medium-term ambition of 100 UK retail stores, £100m revenue and a 10% operating profit margin, and underpins our confidence in delivering a strong full-year performance, in line with market expectations.”

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