ProCook plans four new outlet centre stores

ProCook has announced a solid performance for the Christmas period and strong year to date growth, following its most successful year on record in 2015/16.

Founded 20 years ago and headquartered in Gloucester, ProCook is a multi-channel specialist retailer that supplies housewares for up ‘for 50% less than other leading brands’ at 23 stores nationwide.

The company posted an increase in sales of 6%, with 13% like-for-like growth in ecommerce and overall like-for-like growth of 2%. The period also included its highest ever sales week.

ProCook chief executive officer Steve Sanders said: “We’re very pleased with the performance over the Christmas period, which is the key trading period for us, building on the overall sales gains we made in 2015.

“This confirms the strength of the ProCook proposition and is testament to the hard work of everyone involved in delivering the result. We’re looking forward to seeing how we can continue to develop this in 2017.”

In addition to increased like-for-like sales, ProCook has expanded by selling through Amazon Germany. It has also moved into a new headquarters, which has lifted its operating capacity ahead of further anticipated growth. Four new outlet centre stores are planned for the Spring/Summer.

ProCook founder Daniel O’Neill commented: “It’s great to see that the business is continuing to grow despite the pressure on disposable incomes and the reduced level of consumer confidence. It shows that ProCook is delivering great value across our ranges.

“While the rate of growth has slowed, the business prospects are exciting and the future continues to look extremely positive.”

ProCook also won a trophy in June at at the ECMOD Direct Commerce Awards 2016 for Best Multi-Channel Business/Brand with Annual Sales of £15 million – £30 million. The awards programme is organised by Direct Commerce Magazine and supported by the Direct Commerce Association


ProCook founder Daniel O’Neill

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