International Cookware’s brand Pyrex has launched its communication campaign on April 1 2025.
The campaign will push its No.1 Resistance message, supporting its new packaging design, and will cover in-store promotions, online and social media marketing, along with press and TV adverts.
Pavlina Nikolova, Trade Marketing & Digital Manager UK, IE & Nordics at Pyrex, said: We are very excited to launch our No1 for glass resistance communication campaign. There has been a lot of hard work behind the scenes at our factory in Chateauroux to improve our glass and it seems fitting that we have been able to launch this on our 110-year anniversary. Showing our continued efforts to push boundaries and remain at the top for glass cookware. 
“We have invested heavily into our brand and this campaign can be seen on Ch4 on demand, META, TikTok, YouTube and Google Display Network as well as in store, so keep an eye out!”
The brand stated:”We will reach 13 million consumers contacts in the UK thanks to this 360 degree plans.
“Two TV ads have been developed to run on targeted TV channel, Ch4 On Demand, shown before or during key food & lifestyles programs linked to our Smart Conscious Cook audience, aged 25-44, with an interested in health, cooking and well being.”
