Robert Dyas pushes housewares in Christmas TV ads

Housewares brands feature strongly in the latest television advertising push by Robert Dyas.

Robert Dyas pushes housewares in Christmas TV ads

The high street hardware chain’s campaign comprises nine different 30-second ads, all of which feature special

offers from leading brands such as Morphy Richards and Russell Hobbs, as well as gadgets and gifts such as the American Originals Cake Pop Maker at £16.99.

Advertising for the Robert Dyas Christmas sale started this week.

Robert Dyas was bought earlier this year by retail entrepreneur and star of BBC television’s Dragons’ Den Theo Paphitis, who is also running ad campaigns for his other key retail brands, Boux Avenue and Ryman Stationery.

Paphitis, who is chairman of all three companies, said: “I’m thrilled to see all brands on TV at the same time. The ads are designed to drive traffic to our stores and online during the crucial pre-Christmas peak weeks.”

The combined group comprises 349 stores and 3,600 employees, who serve over 28m customers a year.

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