Housewares Business-to-business magazine for housewares retailers and their suppliers
Sainsbury’s has doubled its range of non-dairy milks in 300 stores nationwide in response to customer demand.
Modern milk substitutes such as oat, almond, rice, coconut and hemp have now joined soy in the rapidly increasing choices of alternatives for shoppers who avoid dairy milks, for health or personal preference reasons.
After seeing growth in this category of 11.5% last year, and 28.8% over two years, the supermarket chain is adding 18 new plant based milks to it aisles.
The new range includes Califia Farms Almond Milks & Cold Brew Coffees (which are exclusive to Sainsbury’s) and Plenish premium nut-based milk, which are made with just three ingredients.
Sainsbury’s milks buyer James Curtis said: “We’re delighted with the performance of our dairy alternative milk range over the last year.
“By adding these fantastic quality, great tasting branded lines like Califia Farms, we will be a real destination shop for customers looking to replace regular milk with non-dairy alternatives.
“In particular, we expect cold brew coffees made with nut milks and additional dairy products like Kefir to continue to build in popularity over the coming months and years.”
