Working with Unilever, Sainsbury’s has launched five in-store ice cream parlours, offering premium ice cream brands-to-go.
The retailer says the trial is the first time that in-store ice cream parlours have opened in a UK supermarket.
London customers in Balham, Wandsworth and Clapham Common can now scoop up Ben & Jerry’s branded ice cream, while shoppers at Bishop’s Stortford in Hertfordshire and Walton-on-Thames in Surrey can dig in to Carte D’or. Customers can create their own ice cream combinations, with a range of flavours, toppings and sauces available.
The Ben & Jerry’s parlours will also offer some new and scoop-only flavours, including Cherry Garcia and Double Caramel Brownie. Prices start from £3 for one scoop to £6.50 for a hand-packed pint of ice cream, where customers can create their own tub using up to four flavours. Carte D’or prices start from £2.50 for one scoop in a sugar cone to £4.25 for a waffle with ice cream and topping/sauce.
Sainsbury’s proposition manager Nicola Goodall said: “When temperatures hot up, we know our customers love nothing more than to cool down with an ice cream. Our in-store Ben & Jerry’s and Carte D’or parlours offer customers the chance to quickly and conveniently pop in and pick up a scoop – or pint – of ice cream to enjoy.”
Over the past year, Sainsbury’s has also introduced Sushi Gourmet counters, Patisserie Valerie cakes, a Crussh juice counter and a Zizzi pizza counter to its stores.