Sales of Easter decorations soar at Hobbycraft

As Easter approaches, parents across the UK are preparing by decorating their homes with Easter-themed crackers, cards and trees and creating bonnets for their little ones.

Celebrities are even getting involved with TV presenter Rochelle Humes taking to Instagram and admitting to running to Hobbycraft for embellishments for the Magical Easter Garden bonnet she created for her child’s School Easter Bonnet Parade. Rochelle has 1.3 million Instagram followers.

The notion of decorating for Easter was adopted from the US a number of years ago and the trend shows no sign of abating, according to Hobbycraft. This year, the arts and crafts retailer has reported a rise in Easter bonnets with the search term being up 110% on Google Trends. The chain’s MYO (Make Your Own) Bonnet Kit has also received the largest increase in impressions with consumers, clicking on the item from the Google search page, despite it being sold out.

 A Hobbycraft spokesperson said: “Easter weekend is the first big seasonal occasion following Christmas and it is now becoming a bigger event and a great opportunity to families and friends together.

“Our new ‘hero products’ to watch out for are MYO Bonnet Kit (£2), 100 Fillable Egg Pack (£5) and £5 Grass Top Hat (£5). We have already seen sales increases in bonnets and fillables, up 21% and 43% respectively, and the search term for ‘Easter decorations’ on the Hobbycraft’s website is up 250% week on week.

Founded in 1995, Hobbycraft bills itself as is the UK’s largest arts and crafts retailer with over 90 stores across the UK. It sells more than 35,000 arts and crafts products for hundreds of creative activities, from baking, home craft, art, jewellery making, knitting, sewing, kids’ crafts and model-making to accessories for weddings, celebrations and more.


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