Samsung aims to ‘redefine kitchen experiences’

Samsung Electronics is set to unveil a new model of its Family Hub refrigerator at IFA 2016 which, it claims, is ‘set to redefine kitchen experiences’.  

IFA is a global trade show for consumer electronics and home appliances which takes place from September 2 to September 7 in Berlin

Making its debut at the event is a two-door fridge freezer version of Samsung’s Family Hub refrigerator, which features three inner-view cameras that take photos of the refrigerator’s content each time the doors close – meaning users can see what they have at any time and from anywhere from their smartphone.

Users can also keep track of expiration dates by entering the number of days their food has left. The number automatically counts down, so details can be checked on the touchscreen without even opening the door, via a Food Reminder app.

Users will also be able to access exclusive recipes created by members of Samsung’s Club des Chefs, as well as thousands of recipes from partners such as Whisk, and add the right ingredients to a shopping list and All Recipes, which Samsung describes as the most downloaded recipe app in the world.

Attached to the fridge door is a 21.5 inch touchscreen that can function as the family’s interactive White Board. Through the Samsung Smart Home app, family members can share photos and memos in real time from wherever they are. Users can also synchronise their smartphone calendars and share each other’s schedules with their family through the Sticki app. The appliance also offers options for TV Mirroring and music streaming to play through its built-in speaker.

Samsung said the Family Hub is at the core of its efforts to redefine kitchen experiences. The company added that in addition to the appliance’s  role in food preparation and storage, it acts as a hub for family communications, entertainment, and smart home services.

Suh Byung-Sam, head of Samsung’s digital appliances business, said: “We designed the Family Hub fridge freezer with the needs of families and contemporary households in the UK and Europe in mind.

“By introducing unbeatable technologies and connected features that truly fit European lifestyles in the refrigerator market here in Europe, we plan to continue our number one position.”

Family Hub features Samsung’s exclusive Twin Cooling Plus  technology, which cools the fridge and freezer separately with two different evaporators, keeping the temperature and humidity at optimal levels for food. It also boasts Precise Chef CoolingTM, which holds temperatures to smaller fluctuations of just ±0.5 degrees. Together, Twin Cooling PlusTM and Precise Chef Cooling help owners maximise food freshness to constant, optimal temperatures without mixing odours between the fridge and freezer.

Samsung Electronics’ booth will be on Level 2 of City Cube Berlin at IFA 2016.



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