Sprout Media has been appointed by kitchenware brand, Scoville, to drive the next phase of its social media strategy.
Boasting the hottest and most innovative kitchenware products on the market, Scoville’s success story began with a collection of four contemporary pans complete with their pioneering non-stick technology, Neverstick, designed to effortlessly streamline everyday cooking tasks.
Since then, Scoville has grown into one of the premier providers of quality kitchenware, offering a wide range of cookware, bakeware and kitchen utensils and accessories, all proudly designed in the UK and stocked by leading retailers including Asda, Dunelm, Tesco and Sainsbury’s.
Now looking to further bolster its social media presence, Scoville is working closely with social media and creative specialists, Sprout Media, with the agency having already begun work on several cross-channel campaigns, including a high-profile giveaway.
Focused on boosting their organic online presence and further increasing its market share in the UK and beyond, Scoville officially appointed Sprout Media in February after the agency impressed the brand with its fresh approach to social media marketing, and notable track record in creating and implementing impactful organic campaigns.
Speaking on the appointment, Aaron Peters, managing director of Sprout Media, said: “As a creative agency, we understand the importance of social media as a channel for boosting brand awareness, growing a community, and crafting compelling narratives.
“We are delighted to welcome Scoville on board and to begin work on supporting their social media strategy during the next phase of their journey.”
