Selfridges has unveiled its 2024 festive window creations at its Oxford Street store; the display features 5 km of garland, 15,000 LED lights and 36,000 baubles.
The theme for the retailer’s displays is “More the Merrier!”, and hopes to entice people in during the festive period.
The retailer said the windows have been “eight months in the making, with its team of experts working through the night” to put the final touches to the displays that feature giant tinsel sculptures and scenes inspired by Christmas grottos.
Selfridges Chief Creative, Laura Weir, said: “We couldn’t be more excited to unveil Christmas at Selfridges and celebrate the year of More The Merrier! The festive season at Selfridges is an antidote to the mundane; it’s our vibrant crescendo to 2024 as we transform our stores into high-octane wonderlands.
“We’ve collaborated with an incredible host of artists and creatives, bringing together different tastes and trends in an ode to imagination and a celebration of maximalism. We want our customers to share in this joy and to help them live brighter this Christmas.”
