Housewares Business-to-business magazine for housewares retailers and their suppliers
Anotech’s GreenPan ceramic non-stick coated cookware will benefit from a major consumer advertising campaign in the second half of 2010.
The ads will start appearing in July and run for a minimum of seven months in food-related titles including BBC Good Food Magazine, Olive, Cook Vegetarian and Delicious.
Anotech says the campaign – which will underline GreenPan’s environmental credentials – will reach a readership of almost four million.
The company says the cookware will also be featuring on prime-time shows on television, and see involvement from some of the UK’s top chefs.
Anotech is set to unveil four new GreenPan ranges at next month’s Exclusively Housewares show, including Rotterdam, shown. It was originally created for professional chefs but is also now available for the serious home cook, and features the special Thermolon Rocks coating, plus triple trivet and removable silicone handle covers.
New packaging and point of sale material are also part of the line-up.
