Smeg puts its ’50 style appliances in spotlight

Appliance manufacturer Smeg has launched a new brochure full of lifestyle photography to showcase its 1950s style and Victoria appliances.

Smeg puts its '50 style appliances in spotlight

The 98-page, full-colour, matt brochure incorporates the complete 50s style range, which includes fridges, freezers, cookers, ovens and fires, as well as dishwashers, washing machines and the recently introduced small domestic appliance collection.

Joining them is the company’s new retro Victoria built-in collection, which shares the same traditional styling as Smeg’s existing Victoria range cooker collection, which is also included in the new brochure. Products are split into five sections of cooking, refrigeration, dishwashing & laundry, small appliances and fires, while a section featuring technical drawings provides further information.

Smeg brand manager John Davies said: “Our new brochure celebrates and showcases the particularly creative, unique products within the range and supports the launch of our colourful new Victoria built-in collection, which is retro by design so it matches our wide range of iconic, 50’s style appliances. We’re thrilled with the results and can’t wait to share our new brochure with our customers.”

A hardcopy of the brochure can be ordered via Smeg’s website while a digital version can be downloaded by visiting

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