Smidge partnered with the Marine Conservation Society for the initiative and the Bristol-based business decided to close for the day to enable more than 50 staff members to participate in the activity, which it described as ‘truly important to the brand ethos of Smidge; protecting the environment’.
On the day, beach clean specialists from the Marine Conservation Society provided educational insight on the environmental impact of single-use plastic. Smidge team members then picked up and counted the number of plastic items they collected.
A total of 66kg of litter was collected, of which 76% was made of plastic/ polystyrene, with 1,302 litter items recorded in just 100m of beach.
Sabah Shafi, marketing communications at Smidge, said: “As a brand, we are committed to doing our bit in trying to reduce single-use plastic, hence why we create with innovation a range of product lines – all of which are reusable.”