Søstrene Grene has announced plans to open a store in West Yorkshire, located at Trinity Walk.
The latest opening marks the brand’s third Yorkshire store following successful launches in York and Sheffield last year.
Mikkel Grene, CEO and Co-owner, said: “At Søstrene Grene, we offer a diverse selection of items that incorporate our signature Scandi aesthetic. More than ever, customers are looking for great quality, stylish designs at affordable prices and we are delighted to provide this in our stores.
“We look forward to introducing Wakefield to the wonderful world of Søstrene Grene.”
Inspired by the Danish concept of ‘hygge’, Søstrene Grene aims to bring a sense of comfort and relaxation to its customers through both its unique in- store experience and curated product selection.
Shoppers can expect Scandinavian designs in a wide range of homewares, furniture, kitchen products, gifting, wrapping paper, crafts, toys, accessories and “mini home” products for children.
The new store will see the continued rollout of the brand’s new ‘Retail for the Senses’ concept. Incorporating subdued lighting, relaxing classical music and creative product displays, the new store model aims to slowdown the pace of everyday life.
The store will also feature the brand’s signature labyrinth-style layout which encourages customers to explore the range at a gentle pace.
UK Joint Venture Partner, Jonathan Cooper, who runs Søstrene Grene stores across the North of England, said: “We are very pleased to be bringing Søstrene Grene to Wakefield.
“Our existing Yorkshire sites have seen great success, proving that the county has an appetite for the brand. Trinity Walk is a fantastic shopping centre with a great selection of retailers, and we look forward to adding some Danish charm into the mix.”
