Sponsoring cookshop will go to the ball!

King’s Lynn cookshop Cook To Perfection is set to gain plenty of valuable publicity in the run-up to Christmas by sponsoring its local pantomime.

Sponsoring cookshop <em>will</em> go to the ball!”></div>
<p>Cinderella will run at the town’s Corn Exchange from December 8 to January 3, with 44 performances in total. It is the first time the annual panto has had a sponsor.</p>
<p>“As part of the sponsorship deal we’re receiving multimedia exposure, including billboards, posters, radio advertising, car park vinyls etc,” Cook To Perfection director Mel Done told HousewaresLive.net.</p>
<p>“We will also have a scripted endorsement in all 44 performances and a page in the programme. We hope to take a proactive role too by creating displays in store and by getting involved where possible.”</p>
<p>She added her thanks to Kitchen Craft, which has donated 100 Let’s Make Fairy Cookie Cutters for the children’s goodie bags given out to those called up on stage.</p>
<p>Look out for Mel Done’s new Diary of a Cookshop column which launches in the October issue of <a href=Housewares Magazine.

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