Spring & Autumn Fair organiser ITE Group rebrands to Hyve Group

Spring & Autumn Fair organiser ITE Group has announced a major rebrand, including a change to its name and new brand identity

The company is now known as Hyve Group. It said: ‘This rebrand reflects the evolution of the Group’s business resulting from its Transformation and Growth programme (TAG) announced in May 2017 and now nearing completion.

‘The Group’s vision, enabled through the TAG programme, is to create the world’s leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI [Return On Investment] for customers.

‘Through the TAG investment we have built a dynamic scalable platform, improved processes and enhanced systems, completed the acquisitions of Ascential Events and Mining Indaba, as well as the disposal or closure of over 150 events. These significant developments have led to the creation of a stronger and more diversified portfolio, with a focus on market-leading events.’

Julie Driscoll, UK Regional Director, commented: “The vision and strategy of Hyve Group is incredibly energising and ambitious. The goal of creating a world leading portfolio of must-attend events has inspired a number of recent initiatives for Spring & Autumn Fair alongside a significant investment programme. We will continue to see the individuality of both shows maintained and enhanced at part of the Hyve Group, whilst tapping into centralised operating systems designed to deliver the best experience and ROI to exhibitors and visitors alike.”

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