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Snowbound workers unable to leave home on Monday shopped on the internet instead – pushing online sales volumes to just under the Christmas peak, according to one website operator.
Monday’s sales were three times their usual level, says the UK’s largest discount voucher website, myvouchercodes.co.uk.
Extreme weather across much of the country caused an online shopping frenzy, with sales 310% higher than the site’s average Monday sales, making it the busiest day online since the launch of the site two years ago, excluding Christmas.
Myvouchercodes.co.uk achieves some 8m visitors a month, and over 500,000 people have now signed up to the weekly newsletter that delivers the latest bargains and discounts into their inbox.
