Strong Christmas sales results for ProCook

Housewares specialist chain ProCook has reported headline sales growth of 21% for the six weeks of peak trading leading up to December 31.

The company said the result was driven by a 26% increase in online sales and 16% lift in retail sales during the period (which incorporates Black Friday, the Christmas build-up and the immediate post-Christmas shopping days). It added that like-for-like figures ‘also delivered great results, with retail achieving a 3% increase at a time when many retailers saw negative figures’.

Black Friday week was another record breaker, with ProCook taking over £1.2 million in sales: a 21% increase on last year.

Commenting on the results, ProCook founder Daniel O’Neill said: “Christmas was a great success for us and a very welcome conclusion to 2018. We pulled out all the stops over the peak period to deliver compelling offers for our customers, and these figures show we made the right decisions.

“We had exceptional growth in 2017, leaving big boots to fill. But we’ve sustained that success and put ourselves us on a good footing for the challenges ahead in 2019.

“Our philosophy is that as retailers we must remain agile in the current climate, and we have plenty of plans to keep us busy in the coming months. British shoppers demand high quality goods that are priced competitively – and that’s an arena we can confidently occupy. So we’re very hopeful for the next 12 months.”


The Christmas window at ProCook’s store in the Derbyshire market town of Chesterfield

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