Sweeping success for self-watering Whitefurze planters

Designed and manufactured in the UK, the new Boston range features a self-watering system which guarantees a balanced water supply for optimum plant growth. A specially-designed insert tray in the base of each planter creates a water reservoir which keeps the soil moist; reducing watering intervals and keeping plants fresh and healthy even when regular watering is not possible.

Matching overflow saucers are available separately, making the pots suitable for growing flowering plants, herbs, fruit and vegetables. “The versatile nature of these products will make them popular with consumers” says Managing Director Philip Lanni. “Suitable for both indoor and outdoor use, the Boston range is ideal for establishing a growing area whether you have a garden, patio, conservatory or balcony”.

The Coventry based manufacturer offered buyers an even wider choice as it strengthened its core gardening category. Brand new Blacksmith tubs were showcased in two sizes and the well-established Athens range was enhanced with the addition of four new planters.

“Glee is an excellent launch pad for new products” says Philip Lanni. “We have historically embarked on major garden launches at the show and this has been a contributor to the success and growth we have experienced”
The launch of new products wasn’t the only thing that had retailers talking about Whitefurze this Glee. The industry-leading plastic manufacturers turned heads with a bespoke, custom-made new stand which aided in promoting the products on offer and capturing potential buyer’s attention.
Whitefurze very successfully showcased a full range of items and reinforced the prospect of tailored products to garden retailers by exhibiting a selection of garden ranges in bespoke colours. The company also displayed a ‘specials’ bay with unique garden storage and carrying solutions demonstrating their manufacturing flexibility and capability.