Tag Archives: Hobbycraft

Hobbycraft raises £1.5 million for Together for Short Lives

Hobbycraft has announced it has reached a fundraising milestone of £1.5 million for charity partner, Together for Short Lives. Hobbycraft has worked with Together for Short Lives for eight years and its dedicated store teams, head office staff and generous customers raise funds all year round to support seriously ill …

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Hobbycraft announces new online summer kids craft club

Hobbycraft is announcing the launch of its new digital ‘Kids Summer Craft Club’, following the success of the online ‘Daily Kids Craft Club’ which launched at the beginning of lockdown and racked up over 110,000 views. Starting from 16th July until the 30th August, daily inspiration will be shared across …

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Bake Off effect hits Hobbycraft

Bake Off fever has swept the nation once again, with sales trends at Hobbycraft indicating that shoppers are heading to the kitchen to create their very own show stoppers. Sales data reported by the arts and crafts retailer suggests that cakes in particular are a popular choice. Cake stand sales …

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What’s trending at Hobbycraft?

Hobbycraft has revealed the ‘highs and goodbyes’ in crafting trends over the past 12 months. The arts & crafts retailer has noticed a new-found interest in crafting amongst millennials, with increasingly younger generations embracing their creativity. This is reflected by a rise of crafting conversations and communities on social channels …

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Hobbycraft reveals latest crafting craze

Lino printing is the latest craft craze sweeping across Instagram, according to Hobbycraft. This form of fine art printmaking involves cutting into blocks of lino before covering them in ink and pressing them onto paper or fabric. The result is a print which can be used once to create a …

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Sales of Easter decorations soar at Hobbycraft

As Easter approaches, parents across the UK are preparing by decorating their homes with Easter-themed crackers, cards and trees and creating bonnets for their little ones. Celebrities are even getting involved with TV presenter Rochelle Humes taking to Instagram and admitting to running to Hobbycraft for embellishments for the Magical …

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Celeb baby shower trend sends sales soaring

Hobbycraft has declared 2019 as the year of the baby shower, with related product sales up 12% year on year. The arts and crafts retailer reported that in the first five weeks of 2019, breakout baby shower trends included baby shower favours, hampers, selfie frames and advice cards, with the …

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Macramé mania hits Hobbycraft

Macramé – a form of textile produced using knotting techniques – has seen a huge surge in popularity among Hobbycraft customers, with the retailer revealing that searches for macramé have seen an increase of 288% compared with last year. The arts and crafts multiple claims the bohemian art form is …

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Hobbycraft launches ‘Get Started In’ campaign

Hobbycraft has launched a new ‘Get Started In’ consumer campaign, where each month throughout 2019 the retailer will focus on a different craft to inspire creativity. This month’s focus is on crochet. Since the beginning of January, the arts and crafts retailer has seen searches for ‘crochet’ on its website …

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Interest in fluid art creations pours in at Hobbycraft

Hobbycraft has revealed that there is a growing trend in the technique of fluid art among its customers. The method, which allows both experienced artists and novices to create unique works, involves the pouring of (predominantly) acrylic paints from a height across a page or canvas which, when repeated, can …

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