Tag Archives: home baking

Tefal launches its first baking appliance: the Cake Factory

In what the company describes as a major NPD breakthrough, Tefal has launched the Cake Factory. Designed to capitalise on the trend in home baking, the Cake Factory is Tefal’s first baking appliance – and is claimed to be the UK’s first and only precision cake maker. The product features five …

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Easter baking range sales up 49% at Waitrose

Total sales excluding fuel for Waitrose last week (to Saturday March 31) were 19% higher than the same week last year, with comparisons distorted by the fall of the Easter weekend. The strongest performing categories were linked with entertaining family and friends at home over the Easter weekend, including snacking …

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Sainsbury’s predicts Bake Off trends

With the return of ‘The Great British Bake Off’ round the corner, Sainsbury’s has forecast five food trends that it expects to hit our screens from episode one. The supermarket chain’s predictions are: 1.Alternative sugars: ‘Those in the know are opting for alternative sugars such as coconut and date syrup, …

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