Homeware chain Dunelm is sponsoring ITV daytime magazine show ‘This Morning’ for a year. The programme, fronted by Philip Schofield and Holly Willoughby, features a series of broadcast idents which showcase Dunelm products, along with licensing, digital activity and branded content collaborations. Dunelm has introduced a dedicated This Morning hub …
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Hardware and housewares chain Wilko has signed up to be the headline sponsor of The Great British Spring Clean 2019. Organised by the Keep Britain Tidy charity, this year’s Great British Spring Clean – which kicked off on March 22 and runs to April 23 – is being billed as …
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Waitrose is to sponsor food programmes on Channel 4 and UKTV’s Good Food and W channels. According to the supermarket chain’s weekly customer newspaper ‘Waitrose Weekend’ of July 13, the agreement includes C4 shows such as ‘Jamie and Jimmy’s Friday Night Feast’, ‘Fearless Chefs’ and ‘My Kitchen Rules’.
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