Tag Archives: Tefal

Tefal will run a social media marketing campaign to promote its ActiFry Genius XL air fryer from mid-November for six weeks. A number of high profile influencers will be cooking and demonstrating various healthy and hearty meals using the ActiFry Genius XL through social media. Users will be encouraged to …

Tefal has launched a new recycling scheme with supermarket chain Sainsbury’s. The cookware company is urging the nation to exchange its old pots and pans from now until October 15 in a bid to encourage greater recycling. For the next three weeks, Sainsbury’s will offer customers the chance to recycle …

Sainsbury’s is launching a new trial this week which, it claims, makes it the first UK retailer to reduce plastic packaging in fresh floral ranges on a large scale. The 12-week trial, which runs into December in 167 stores, marks another step towards the supermarket chain achieving its commitment to …

Tefal is running an influencer campaign to promote its Cake Factory from September for three months. Billed as the UK’s first and only precision cake maker which takes the guesswork out of baking. The Cake Factory features five automatic programmes and sets the temperature and cooking time, with the option …

Tefal is set to launch two digital marketing campaigns to support its range of irons, steamer generators and garment steamers. An anti-scale marketing campaign, which will capitalise on a previous initiative which made its debut in April, is designed to differentiate the brand in the premium linen care category by …

Housewares supplier Tefal will once again be taking part in the Autumn Fair, in partnership with EPE. A selection of Tefal’s best-selling cookware and SDA ranges will be showcased on the EPE stand (D20-E21 in Hall 18) at the event, which takes place from September 1 to September 4 at …

Tefal has refreshed the app for its low-fat fryer brand ActiFry Air Fryer to offer more benefits. Designed to promote the versatility of the Tefal ActiFry Genius (which features nine automatic menu settings for a variety of fried foods, and uses little to no oil) the new ActiProgramme promises ‘a …

Tefal is working with Sony in a partnership with the new Men In Black film entitled ‘Men In Black: International’ to create awareness and drive sales of its new IXEO linen care product. IXEO is described as ‘the first all-in-one ironing and steaming solution that is a totally new way …

Groupe SEB UK has promoted Will Yates to the role of commercial director of its three ‘power brands’: Tefal, KRUPS and Rowenta. The housewares supplier said: ‘Will joined Groupe SEB in January 2016 as sales director and during his tenure the business has successfully launched a number of high profile …

From May 1, Tefal will be supporting its OptiGrill + range with a six-week digital media campaign. The multi-level push will include Facebook, YouTube and Instagram, underpinned with a comprehensive range of in-store point of sale material. According to the housewares supplier, OptiGrill+ ‘represents a new step in smart grilling. …