Housewares Business-to-business magazine for housewares retailers and their suppliers
The first ever pop-up restaurant in a shop window is coming to John Lewis’ flagship branch on London’s Oxford Street for Pancake Day.
Hosted by non-stick cookware supplier Tefal, the restaurant will serve free pancakes to mark Shrove Tuesday. The two-day event will run on Monday March 3 and Tuesday March 4 (Pancake Day) and will be open all day for bookings.
Tefal’s very own chef will be preparing a gourmet recipe for guests using Tefal’s Ingenio cookware. The savoury dish will be prepared in the store’s window, in front of diners and passing Oxford Street shoppers.Consumers can book by visiting www.tefalingenio.co.uk and lucky applicants will be able to reserve their spot at the chef’s table.
Those unable to visit the restaurant can learn more about Ingenio cookware and the dedicated recipe for Pancake Day at any John Lewis store nationwide. Tefal will be holding a range of demos on Saturday March 1 and Sunday March 2, with recipe card giveaways and live cooking events in selected stores. In addition, consumers will receive a free Ingenio handle (worth £15) when buying an Ingenio frying pan during the event at John Lewis.
Jennika Kalliala, senior product manager for high-end cookware at Tefal UK said: “Our aim at Tefal is to constantly surprise our customers with clever innovation: from our first non-stick pan 60 years ago, to creating cookware with removable handles, to our pop-up restaurant on Oxford Street.”
John Lewis cookshop buyer Nicola Hattersley said: “It’s really exciting to be holding our first ever pop-up restaurant in the window of John Lewis Oxford Street. It’s a great way for our customers to experience the Tefal range in an unusual environment while also getting the chance to enjoy Pancake Day.”
Tefal describes its new Ingenio range as ‘the ultimate in versatile cookware’. The 28cm frying pan is described as perfect for cooking pancakes, thanks to its removable handle which enables the user to cook the batter on the hob, then add more ingredients before popping it in the oven to bake, and serving it straight onto the table. Suitable for all heat sources, Ingenio Induction also features Tefal’s titanium non-stick coating and patented Thermo-Spot technology.
