Housewares Business-to-business magazine for housewares retailers and their suppliers
With Pancake Day just around the corner on Tuesday February 17, cookware supplier Tefal has compiled a list of ‘top tips’ for making perfect pancakes for retailers to pass on to consumers and hence maximise sales opportunities.
Pancake Day continues to be the one of the most significant themed promotions in the cookware calendar. Last year Tefal notched up record-breaking sales on its cookware ranges during this key period.
Ahead of the big day, Tefal cookware marketing manager Stefan Kaczmarczyk has put together three pointers:
First, the pan: invest in a quality non-stick pan, as it means perfect pancakes without adding oil or butter, he says. Also, pay attention to the quality of the pan; thinner pans can create hot spots so go for a solid base and aluminium construction for optimal heat distribution.
Second, hot stuff: Stefan notes that pouring well-mixed batter into an under-heated pan is a sure-fire way to turn pancakes into a flop. If the pan doesn’t have a heat indicator, the user can always splash in a drop of water – if it hisses and jumps, then it’s good to go.
Third, stay patient: once the topside of the pancake starts to bubble, it’s time to flip the pancake over. Unless the pan has the latest metal-utensil safe non-stick, remember to only use wooden or plastic turners. But be warned, Stefan says: the perfect pancake should only be flipped once; over-handling can make the pancake tough, and multiple flips make for an uneven cook.
