Housewares Business-to-business magazine for housewares retailers and their suppliers
Tesco is supporting this weekend’s Notting Hill Carnival with in-store displays, offers and Caribbean beach parties in selected West London branches.
Notting Hill Carnival has become Europe’s biggest street party, attracting thousands of revellers every year. Held every August bank holiday weekend the event celebrates Afro-Caribbean communities in London in a haze of music, colour and fun.
Last Saturday, customers at the Tesco Metro stores in Notting Hill Gate and Portobello Road were invited to soak up the spirit of carnival with the help of the Ebony Steelband group (Europe’s leading steelband and one of the first steelbands to set up in the UK) who performed outside the store.
Customers were invited to sample a variety of tropical punches served in coconuts, and snacks including tropical fruit skewers and plantain crisps.
The stores were also decked out with palm trees and oceanfront signs to complete the beach party vibe and face painters were on hand to create Caribbean-inspired designs.
Tesco London Convenience director Martin Smith said: “We’re absolutely delighted to be supporting this year’s Notting Hill Carnival and were thrilled to host our very own Caribbean beach party in two of our local stores.
“The festival is such a vibrant and unique London event and we’ve made sure our stores near the parade have everything carnival-goers need, from rum cocktails to plantain crisps. Stores across London will also be getting into the spirit with amazing Caribbean products and promotions.”
Special offers on Tesco’s Caribbean range have been introduced in stores citywide until Tuesday August 30, including Carib/ Banks Caribbean larger 330ml two for £2, 5KG Liberty Easy Cook rice price cut to £3.50, and £1 for three 330ml Old Jamaica Ginger Beer cans.
Six stores along the carnival route have also been given a colourful makeover with bespoke balloons, bunting and carnival inspired t-shirts for colleagues.
