Housewares Business-to-business magazine for housewares retailers and their suppliers
Tesco is inviting people from across London and Berkshire to celebrate the Queen’s official 90th birthday by holding 1920s themed parties across selected stores.
The supermarket chain’s Regent Street Metro store welcomed jazz and swing band The Moochers from 11am yesterday (Friday June 10).
Inspired by the decade of the Queen’s birth, the store was decorated in a 1920s Gatsby style, with sequin flapper girls, black and white feather boas, bunting and balloons.
To continue the nod to Her Majesty’s birthday, nearby Queensway Metro, and Windsor Superstore will also host in-store events today (Saturday June 11) with entertainment from the band Unique Ukulele.
The stores are encouraging people from the local community to come along and join in the royal celebrations.
Tesco London convenience director Martin Smith said: “Where better to host a royal party than at these aptly named stores? We hope to see many people from the local area at these events to experience a taste of the roaring ’20s. Myself and the whole team will be there dancing the foxtrot or Charleston.”
The crowning glory of the event will be a 3D corgi shaped cake, which customers will be asked to name. The customer who chooses the winning name will take home the cake and a £100 Tesco gift card.
Visitors to the store will also have the chance to indulge in some of Tesco’s finest* range, including finest* Red Velvet Cake and prosecco served in 1920’s-style champagne glasses.
Tesco delivered over twenty finest* hampers this week to homes across the UK where residents were also celebrating their 90th birthdays. The hampers included popular items such as English breakfast tea, cherry scones and strawberry jam.
