Housewares Business-to-business magazine for housewares retailers and their suppliers
Tesco has announced the launch of a ‘transformed’ homeware range, offering five Spring/Summer 3014 trends across home, garden, electrical and stationery.
There are around 2,000 new products online and in-store from today, representing around two-thirds of the supermarket chain’s entire home range.
The trends are: Monochrome (black and white with a pop of bright yellow for a modern twist), Seaside (a blue, white and red nautical theme), Sherbet Crush (a twist on spring pastels, based around aqua blues, raspberry sundae pinks and sunny yellows), Moroccan (sunset shades and glittering lights) and Couture (florals, pinks and fabrics, with a few decorative touches).
Alongside design, there has also been a strong focus on quality. For example, towels are now double-sided for extra softness and thickness, the thread count for bedding has increased to 180 thread count percale and painted ceramic dinnerware pieces are hand-dipped with two colour glazes.
Steven Rowe, Head of Design for Tesco Home, said: “The trends in the range reflect a variety of designs and colours to offer something for everyone’s taste. Monochrome is likely to be very popular this season because it’s so crisp, clean and stylish. For shoppers preferring a more romantic feel, the Couture range is beautiful.
“As a designer, the stand-out accessories for me have to be the beautiful blue oversized vases from the Seaside trend; they are real statement pieces and will look fantastic in any home.
“Customers love being able to be ‘supermarket-chic’, surprising their friends with pieces they’ve picked up that are great quality but with a price tag that their friends will never guess. It’s also convenient as they can browse as they’re doing their weekly shop. Right now, lots of customers tell us they don’t have the money to completely refurbish, so they’re being savvy and creative and making over their homes with changes in colours and accessories instead.”
Bernadette Lusher, Commercial Director, UK General Merchandise, explained: “My priority over the last year has been to re-energise the home and lifestyle offer with the latest trends. We’re focused on being the supermarket to offer customers stylish, accessible, design-led products for all aspects of home life, so you’ll see the trends across other departments as well, including stationery and garden.” She added that customers will also notice a change in how the ranges are presented, with a ‘department store’ look and feel in larger stores. These changes have begun to roll out already, she said.
The new collections sit alongside a variety of fashion and high-end brands now also available at Tesco. Cook and Dine brands include Jamie Oliver, Denby, Nigella and Gordon Ramsay.
