The Netherlands named as Ambiente’s 2018 Partner Country

International consumer goods fair Ambiente has confirmed that The Netherlands will be its Partner Country for 2018.

Following Denmark, France, Japan, US, Italy and the UK, The Netherlands will be the seventh Partner Country of the trade show.

A Partner Country typically delivers a presentation during the Frankfurt-based event, illustrating its country’s special qualities.

Show organiser Messe Frankfurt announced the news today (Monday, February 13) at a ceremony attended by guests from business and politics.

Tony Sims OBE, counsellor and director of the Department for International Trade Germany, passed on the Partner Country Globe to Antonius Lansink, consul general of The Netherlands.

Detlef Braun, member of the executive board of Messe Frankfurt said: “The Netherlands is renowned for outstanding design, which is no less minimalistic than experimental, and no less innovative than unconventional. I’m already looking forward to seeing what the country’s designers will be showing at next year’s Ambiente.”

The Consulate General in Düsseldorf added: “The Dutch are extremely active and successful when it comes to innovative design trends. We will present numerous interesting products and are looking forward to the opportunities that will arise from this collaboration.”

A total of 4,454 exhibitors from 96 countries are making presentations on 308,000sq m of exhibition space at this year’s Ambiente, which ends tomorrow (Tuesday, February 14).

With 147 exhibitors, the Netherlands is the seventh biggest exhibitor nation at Ambiente. In 2016, 3,292 Dutch visitors travelled to Frankfurt for Ambiente, which makes the Netherlands the third biggest visitor nation after Germany.

In 2018, the international Ambiente will be held from February 9 to February 13.


Antonius Lansink, Consul General of the Netherlands receives the Partner Country Globe from counsellor Tony Sims OBE of the UK Embassy and Detlef Braun, member of the executive board of Messe Frankfurt

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