On Saturday May 31, Michelin-starred chef Tom Kitchin took part in an interactive cookery demonstration hosted by Electrolux at Kevin Farish Domestic Appliances in Dumfries.
The theme of the sell-out event was ‘steam’ and more than 100 people watched as Tom, chef proprietor of Edinburgh restaurant The Kitchin, created dishes using the latest Electrolux appliances. Following the demonstration, visitors were invited to an exclusive signing of Tom’s latest book ‘Kitchin Suppers’.
‘What’s Going On: Dumfries & Galloway’ featured the story on the day, and local press across the region were sent a press release and covered the story in their Friday editions on their front pages. The event gave both Kevin Farish and Electrolux’s brands great exposure to the public in the Dumfries and Galloway Region.
Electrolux regional sales manager Scott Thomson said: “Business [with Kevin Farish Domestic Appliances] was also good before and after the event with lots of Electrolux and AEG product being sold. Kevin really appreciates our support to him and his business and our relationship with him has already grown by 92% this year.”
Electrolux Professional appliances have long featured in Tom Kitchin’s restaurant The Kitchin and, more recently, in his new home kitchen. Tom said: “I have been using Electrolux Professional appliances in The Kitchin since I opened it in 2006. Because the Electrolux Inspiration range incorporates many of the professional features on the appliances I use in my restaurant, it means I can create dishes to the same standard at home now.”