Housewares Business-to-business magazine for housewares retailers and their suppliers
Leading design-led trade show Top Drawer, taking place at Olympia London on 20-22 February, has partnered with the Better Trends Company to curate its trends for S/S22. The Better Trends Company believes that small businesses are the future of retail and together they are changing the way people think about trends. It’s key focus is on forecasting planet positives that foster inclusivity and ethical behaviours.
The Better Trends Company has devised four fundamental trends that will come to life this February at Top Drawer. Introducing… Slow Rituals, Earthen Artistry, Positive Reinforcement and New Heirlooms…
Slow Rituals
Post-covid, anxiety-reducing rituals allow space for stillness and appreciation of mindful moments in your home. Cooking, reading and resting are all done with intention and the perfect timeless, long-lasting product. Everyday items are elevated to design statements with smoothed out geometrics in natural stones, ceramics and glass. Muted neutrals are calming with a meditative blue and grounding deep tan.
Positive Reinforcement
This playful, positive trend is inspired by the need for fun, release, hope and joy. In a post-covid minimalist and digital first world, this pushes back with analogue past times and 90s-influenced tactility. Fluid and irregular shapes demonstrate spontaneity and creativity. Marbling, naive florals and simplistic graphics pop with lime and clear bright modernised with cobalt and orange accents.
New Heirlooms
An unstable world makes the heirloom lover look back to the comforts of the past, driven by the desire for emotional connections and eco-focused values. Circular design and process is part of the story; recreating history, family lineage and cherished items for the future. Reassuring cosy knits and appliques with ditsy wallpaper prints are key. Warm peach, orange and sage are anchored with dust blue and sage green.
Earthen Artistry
Driven by the desire to re-engage with nature, to rewild and give back, creatives are turning to natural materials, traditional crafts and woodland inspiration. Outdoor healing is materialised through floral and leaf prints, woodblock prints, unstructured line drawings, embroidery and foraged materials. Uneven textures and finishes enhance natural imperfections. Forest greens, browns and olives are contrasted with clear blues and ambers.
