TV ad and colder weather herald strong trading for John Lewis

John Lewis reached the £100m barrier for the first time this year in the week to November 16 – the earliest week the department store group has delivered this.
Chris Hooper, Head of Retail Change at John Lewis, said: If the launch of the Christmas television advert was a sure sign that we are into the Christmas trading period, the fact was fully reinforced by our reaching the £100m barrier for the first time this year. The colder temperatures further set the mood and the outcome was an excellent 10.7% uplift year on year to £101.45m.”

He noted that the newly refurbished High Wycombe continues to benefit from a “hugely positive” customer response, generating sales some 29% ahead of a year ago, and the performance of three ‘at home’ shops stood out. Swindon achieved a 22% gain, but Tamworth and Poole both broke through into double-digit performances.”

He added: “A good strong performance from Home was undoubtedly supported by a return to form for Furniture, and there were other highlights around Cooking and Dining, Lighting and Linens. The ‘Countdown to Christmas’ event this weekend should add further momentum over the key trading days.”

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