Tesco opened two shops under its new Jack’s brand at Edge Hill and St Helens in Merseyside last Thursday (October 4).
The launch of Jack’s is part of Tesco’s centenary celebrations. Over the next six months, Tesco will launch 10-15 Jack’s stores in the UK. The first two branches opened on September 20 at Immingham in Lincolnshire and Chatteris in Cambridgeshire.
Jack’s operates a low-cost business model that is designed to keep costs low and prices down. The supermarket chain said: ‘It’s a no fuss approach with a simplified range of products, no fancy fixtures or fittings, and no added extras: just good quality at low prices.’
Eight out of 10 food and drink products will be grown, reared or made in Britain. In addition to the Jack’s brand, Jack’s will stock some familiar grocery brands and a range of general merchandise on a ‘When it’s Gone, It’s Gone’ basis.
To give back to local communities, customers at Jack’s can choose between four local charities and community groups to benefit from the ‘Jack’s Supports’ scheme, which funds local projects using the money raised by the sale of carrier bags.
The new stores are also taking part in Tesco’s Community Food Connection scheme. Working with food redistribution charity FareShare, this initiative ensures any unsold food safe for human consumption is offered to local charities and community groups for free at the end of the day.