Ultimate Products appoints first brand director

Ultimate Products has appointed Tracy Carroll as its first dedicated brand director, a role which will see her lead the group’s brand and marketing strategy, management and communications function.

Image: Tracy Carroll

Carroll joins the Oldham-based supplier from Helen of Troy, which she joined in 2007, where she launched the OXO homeware brand in the UK. In 2014, she was promoted to associated brand director, which led to her taking over all marketing activities for the OXO brand in the EMEA region.

Simon Showman, chief executive of Ultimate Products, said: “Her experience at Helen of Troy will be invaluable as we expand our outstanding stable of homeware brands across new geographies and channels.

“Tracy’s arrival will turbocharge our marketing efforts as we seek to build on the incredible success we have had in reinvigorating and growing heritage brands such as Beldray, Progress and Kleeneze.

“I am confident that with Tracy’s help, these successes can be replicated with Salter and Petra across our European markets and beyond. We are all looking forward to working closely with her in the years to come.”

Tracy Carroll added: “I am delighted to join Ultimate Products as its first-ever brand director and to have the opportunity of helping it realise its international and online growth plans.”

Check Also

Nfinite expands product visual creation offerings for CPG companies

Nfinite has expanded offerings for CPG and released new insights from independent research conducted by …