Housewares Business-to-business magazine for housewares retailers and their suppliers
Frozen food is well and truly back on the menu for 2019 according to Waitrose & Partners, with the supermarket chain reporting that searches for ‘Frozen Ready Meals’ on Waitrose.com are up 500% compared with last year.
In response, the retailer has ‘reimagined the frozen meal to give it a modern and luxury twist’ with a 24-strong range that includes a variety of dishes from classic pies to ramen noodles, using cooking techniques such as sous vide and en papillote.
Highlights include sustainable fish option British ray wings in lemon butter and capers cooked in ‘en papillon’ style (searches for ‘sustainable fish’ are up by 125% on Waitrose.com); Italian-inspired slow-cooked pork belly, cooked ‘sous vide’ for eight hours with garlic, herbs and citrus zest ready to be finished in the oven; Keralan cod, squid & king prawn curry; and king prawn and miso ramen.
James Bennington, product developer at Waitrose & Partners, said: “In developing this range we wanted to make sure our customers were getting top quality ingredients and a range of flavours, textures and cooking techniques. We believe there is something for everyone in this range and using our innovative freezing techniques means we can offer extremely fresh produce, ready to cook, straight to our customers.”
The new frozen range will be in shops and online from the end of May.
Ray wings in lemon butter an capers
