Wanted: retailers with stars in their eyes

Would you like to appear on national TV? Three production companies are seeking retailers to participate in forthcoming TV projects, according to the British Independent Retailers Association (bira).

Wanted: retailers with stars in their eyes

A 10-part show proposed for the BBC will focus on the challenges faced by small to medium businesses in the UK in a tough economic climate, and will offer help on how to cope and prosper.

The producers are looking for a smallish family-run independent retail shop that may be successful in terms of quality but is struggling with marketing and branding. The premise of the show is how independently-run companies in the UK could change their marketing strategy to generate more footfall and cope in the current climate.

The second opportunity is for a hardware shop to be the star of a Channel 4 series about DIYers. The focus is less on the shop and more on the customers – but the producers are looking for a sizeable hardware outfit with a good range of strong departments and some real characters at the heart of the business.

The details of a third project, for BBC2, is still under wraps – but it is also about presenting a positive view of independent retailers.

If you would like to get involved then please email michael.weedon@bira.co.uk

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