Warm weather drives ‘good’ weekly sales for Waitrose

The weather last week (to September 17) helped drive a ‘good’ trading performance for Waitrose, before the sunshine turned to downpours.

Divisional sales, excluding fuel, were up 3.7% compared with the same week last year.

Ice cream sales were up almost 43%, barbecue sales were up by 100% and service counter meat sales up by 32%.

The supermarket chain’s retail director Ben Stimson said: “Those who were able to enjoy the sun took the opportunity for some al fresco dining, with sales of our Food to Go, delicatessen and salad ranges soaring.

“Chilled snack sales were up by more than 37%, snacking fruit was up by almost 21% and prepacked sushi was up by 20%. Salad sales were also up by more than 25% supported by promotional activity for myWaitrose members.” MyWaitrose  is a loyalty scheme that offers savings on groceries, competitions and free tea and coffee in-store.

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