Warm weekend boosts outdoor food sales at Waitrose

Waitrose said its sales overall for last week (to May 28) were distorted by the different fall of the bank holiday compared with last year.

The supermarket chain’s commercial director Mark Williamson said this gave an apparent boost to sales, which were 7.2% higher than the same week in 2015. When compared with the equivalent bank holiday week last year, sales were 3.7% higher.

A warm weekend for many meant strong sales of outdoor food including barbecue meats, which were up by 28%.

Waitrose’s range of ‘food to go’ sandwiches, salads and snacks performed strongly too. Sales were up by 20% as shoppers grabbed food on the move in the warmer weather.  

Mark Williamson noted that the start of English Wine Week prompted ‘further interest in this rapidly growing category’. Sales of its range of English and Welsh wines were 15% higher.


Waitrose South African BBQ sausages

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