The warmer weather and promotions had a positive impact on trading at Waitrose last week (to September 3) with total divisional sales, excluding fuel, up 5.6%.
Marketing director Rupert Thomas said the mild temperatures boosted purchases of ice cream and salad, which were up by 37% and 20% respectively for the supermarket chain.
This was accompanied by demand for products in its promotional ‘Half Price Event’ – which covered a wide range of cleaning products? and? groceries.
He added that for many, the start of the autumn term sparked ‘back to school’ preparations with an upsurge in sales of snacking foods and children’s drinks.
Waitrose Roasted Beetroot & Pea Shoot Salad