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Channel 4 has confirmed a 14-episode recommission of ‘Weekend Kitchen with Waitrose’ – the first time an advertiser-funded programme in the live cookery genre has been renewed by the broadcaster.
The recommission will see the show build on the success of its initial 12-week run from April to July. Waitrose said the 60-minute Saturday morning lifestyle and cookery programme maintained a strong weekly audience across the first series and attracted an increased share of ABC1 viewers to the channel in its time slot.
Lisa Snowdon and Steve Jones will remain as the show’s hosts with TV and radio personality Angellica Bell continuing her role as a reporter when the show returns later this year. It will continue to focus on food, and entertainment, while expanding on its lifestyle content. As well as featuring celebrity guests and chefs such as Michel Roux Jnr, Jason Atherton and Theo Randall, the series will profile young artisan food producers, celebrities’ family recipes, gardening, homeware tips and features to coincide with seasonal events such as Halloween and Christmas. Episodes will be repeated at 11am on UKTV’s Good Food Channel the week following broadcast on Channel 4.
Waitrose head of marketing communications Rupert Ellwood said: “We’re very pleased to be going ahead with the second series. The first run informed and entertained viewers, as well as helping us to reach our target audience. Traditional advertising is still crucial but this TV format gives us a chance to connect with viewers in a meaningful way. There was also the added benefit of some great sales uplifts on ingredients featured by celebrity chefs in their recipes.”
David Sayer, Head of Daytime, Channel 4, added: “We’re delighted to welcome Weekend Kitchen with Waitrose back for a second series. The show has proved a great fit for Channel 4’s Saturday morning schedule, with Steve and Lisa the perfect combination to present the show.”
