Housewares Business-to-business magazine for housewares retailers and their suppliers
With a new hall layout and fresh product groups, German trade show Tendence is ‘looking to be a great success’ according to organiser Messe Frankfurt Exhibition.
The event, which takes place at Frankfurt am Main from August 27-30, is billed as Germany’s most international and biggest order platform in the second half of the year. The fair covers products for the home, furnishing, decorating, gifts, jewellery and fashion accessories.
Exhibitors present the Christmas trends and give retailers the opportunity to place follow-up orders for the Christmas season. At the same time, they show their collections for the coming spring and summer.
At Tendence 2015, there were 1,100 exhibitors from 47 countries who exhibited their wares over four days across a gross surface area of 92,600sq m.
A total of 27,466 visitors from 83 countries attended. The top ten visitor nations, after Germany, were Switzerland, Austria, France, Italy, China, the Netherlands, Belgium, Poland, Spain and Japan.
Exhibitors and visitors at the next Tendence can look forward to a host of changes resulting from the repositioning of the two main sections of the fair: Living and Giving.
Nicolette Naumann, vice president of Ambiente/Tendence said: “By rearranging the product groups, we aim to help buyers orientate themselves better at the fair and thus generate new purchasing impulses.”
In the Living section, exhibitors present ‘everything from the world of modern interior design’, from home accessories to seasonal decoration ideas.
In Hall 9.0, companies making presentations there under the name ‘Pure & Elegant’ include Daff, Goodwill, Henry Dean, Fink, Pad Home Design Concept, Philippi, Raumgestalt, Rosendahl, Sompex and Umbra.
Furnishing and decorating ideas for the home and garden remain in Hall 8.0 under the new name ‘Lovely Home’.
Also in Hall 8.0 is the ‘Seasonal Decoration’ product group with companies such as Kaemingk, Kaheku, DPI, Edelman, Gasper and Tel International.
The Giving section revolves around gifts for every occasion including accessories and fashion products, genuine jewellery, wristwatches and stationery.
New is the ‘Culinary Gifts’ product segment, which is being relocated and expanded in Hall 11.1. It includes design-oriented table and kitchen accessories and gourmet gifts, such as premium oils, tea specialities and luxury chocolate.
Exhibitors include AdHoc, ASA Selection, Blomus, Essig, Öl & Co., Eva Solo, Gourmet Berner, Koziol and Tee-Maas.
In the immediate vicinity, visitors will find a range of trendy gift articles under the new title ‘Young Gifts’, from exhibitors such as Artebene, Cedon Museumshops, Mark’s Europe, Troika and Werkhaus.
Classic and decorative gift ideas are positioned in Hall 9.1 under the new name ‘Gift Classics’. There, companies such as Casablanca, Gilde Handwerk Macrander, Goldbach Geschenkartikel, Herbert Denk and Hoff Interieur will present their latest products.
Buyers seeking new small labels with original product ideas should look out for the Talents and Next promotional areas.
The Talents area is aimed at young designers and split into two separate parts: in Hall 9.2, participants present their products on the subject of accessories and jewellery; in Hall 9.0, the focus is on ‘Modern Crafts’ with exclusive, hand-crafted, one-off products or limited editions.
The Next area is for young, creative companies wanting to get ahead. This year, there will be four Next areas: ‘Modern Crafts’ in Hall 9.0, ‘Accessories & Jewellery’ in Hall 9.2 and the two new areas, ‘Young Gifts’ and ‘Culinary Gifts’ in Hall 11.1. Companies interested in taking part can apply for a place until May 27.
Meanwhile, following the successful introduction of the Ethical Style Guides at Ambiente 2016, there will now be a guide for sustainable or ethically produced articles as part of the Tendence catalogue.
Using categories such as ‘Eco-Friendly Materials’, ‘Fair & Social Production’, ‘Re-/Upcycling Design’ and ‘Handmade Manufacturing’, the Guide will provide information about the different aspects of sustainability offered by various Tendence exhibitors.
The decision on which exhibitors to list in the Guide is made by a jury of independent experts, including representatives of the World Trade Organization, the CBI (Centre for the Promotion of Imports from developing countries) and the German Design Council Tendence exhibitors can apply for inclusion in the Guide until June 22 at http://tendence.messefrankfurt.com/ethical-style.
Finally, a programme of lectures and workshops will be run at the fair under the umbrella of the Tendence Academy. For example, the Webchance Academy in Hall 11.1 will spotlight online business with a focus on web shops and online marketing. Another highlight, in Hall 11.1, will be ‘Window Dressing Live’ workshops given by visual merchandising expert Karin Wahl, who will offer professional tips for window dressing and in-store displays.
For trade visitors, tickets for the 2016 show are already available online.
